SEO Training Services

 

I offer training services in any of the following areas. Sessions are generally 1 hr. The  training will empower in-house marketers whether it be the CEO or  designated employees to manage all aspects of Internet marketing.  Having someone inside your company managing marketing gives you more control of your brand and is more effective less expensive for companies with smaller marketing budgets.

 

SEO for Title and Meta Descriptions for Home and Category Pages

Find where in your back-end user interface where to control Titles and Meta Descriptions. I work with all platforms. If you do not know where it is, I will help you find it or if necessary, show you how to write raw HTML code to insert them in your website.

Assistance with writing catchy and effective title and meta descriptions to improve click-through ratio and increase rankings.

 

SEO for Product Descriptions

Discover the best format to use when entering product descriptions to bring the most traffic to your website through product pages. The format you will learn increases traffic from both search engines and social media sites.

 

Category Organization

How to structure and link your categories within your website to increase search engine traffic to your site.

 

Search Console and/or Bing Web-master Tools

Learn how to effectively Use the tools that search engines provide to improve rankings.

How to find and fix 404 errors, How to use the data provided to track your progress.

 

Google Ads and or Bing Ads

Assistance with setting up an Google Ads or Bing Ads campaign.

Review of Ad campaigns and making improvements to increase ROI.

 

Google Analytics

How to install Google Analytics if not already installed. Learn what stats are the most important that inspire actionable ideas to launch campaigns or make adjustments within your website.

 

Set up Email Campaign

How to set up effective methods to capture visitors emails and follow up with them to make sales to your email list.

 

Managing an Affiliate Program

Assistance with setting up an affiliate program if needed. Marketing to and managing affiliates. Identifying and eliminating fraud and unprofitable affiliates from your program.

 

Keyword Analysis

Determining the best keywords to target your audience. This can be a separate lesson but is also included with any trainings that involve writing titles, product descriptions, and site structure.